Snapchat the popular messaging app once popularly known for sexting has in its latest updates introduced Discover- a new feature that highlights stories and videos provided both by media publishers and by Snapchat's in-house team of journalists and videographers. The new service is ad-supported, with Snapchat selling ads against media provided by networks such as ESPN, Vice, and CNN, as well as its own content.
Here is what Snapchat Team has say about this Discover on their blog.
Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.
Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.
Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.
Discover is new, but familiar. That’s because Stories are at the core - there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what’s news today is history tomorrow.
Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!
Discover is a fun new way to explore Stories from different editorial perspectives. It is composed of up to 11 unique channels, one for each publisher, plus a Snapchat channel. These daily editions include 5-10 hand-curated stories that refresh every 24 hours.
To use Discover, tap the icon in the upper-right hand corner on the Stories screen, or just swipe left on the Stories screen:
Subscribing to a Stories is quite simple, if you want to follow or subscribe to a particular Stories and see it on your Stories page every day, below is the step by step by guide;
1. Open your Snapchat and open the Stories screen by tapping on the three rings icon which is at the bottom right corner of the screen or just swipe right and it will take you to the Discover screen.
2. Look for stories that interests you, once you found Press and hold on a Publisher Story.
3. Tap on the ‘Subscribe’ button and you’ll see a ✔️ when you’re subscribed to that story.
1. Open the Stories screen like the above mentioned steps, and swipe down to the Publisher Story you wish to unsubscribe from the Stories.
2. Press and hold on that Story.
3. From the pop up, Tap on ‘Subscribed’ and see that the ✔️ will change to a little bookmark symbol which indicates that you are no longer subscribed to that Story.
The best thing about Discovery is that if you're concerned about the content that currently appears in a specific Discover Edition,you can always let them know. Make sure to specify the name of the Discover channel and describe the issue in detail, so that they will able to address issue.
This post originally published on 11th March, 2015 and updated on July 16, 2017.
Here is what Snapchat Team has say about this Discover on their blog.
Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.
Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.
Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.
Discover is new, but familiar. That’s because Stories are at the core - there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what’s news today is history tomorrow.
Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!
How to Access Snapchat Discover?
To access this new feature, swipe to the left from the main screen where you'd normally go to view Stories posted by your friends. In the top-right corner is a new, circular button that launches the Discovery screen. Tap to open a channel, swipe left to skim through Snaps, and swipe up on a Snap to learn more. There are awesome videos and articles waiting underneath each top Snap!Using Discover- How to Use Snapchat Discover?
Discover is a fun new way to explore Stories from different editorial perspectives. It is composed of up to 11 unique channels, one for each publisher, plus a Snapchat channel. These daily editions include 5-10 hand-curated stories that refresh every 24 hours.
To use Discover, tap the icon in the upper-right hand corner on the Stories screen, or just swipe left on the Stories screen:
Tap on a channel to see its daily edition. Each daily edition will have ~5-10 stories hand curated by that channel. Each channel's edition will refresh daily.
A top Snap within an edition is the building block of a story.You can swipe up on a top Snap to see videos, pictures, and more.
Swipe to advance to the next story, or pull down to close the channel's edition.
How to Subscribe to a Snapchat Publisher Stories
Subscribing to a Stories is quite simple, if you want to follow or subscribe to a particular Stories and see it on your Stories page every day, below is the step by step by guide;
1. Open your Snapchat and open the Stories screen by tapping on the three rings icon which is at the bottom right corner of the screen or just swipe right and it will take you to the Discover screen.
2. Look for stories that interests you, once you found Press and hold on a Publisher Story.
3. Tap on the ‘Subscribe’ button and you’ll see a ✔️ when you’re subscribed to that story.
How to unsubscribe Snapchat Story:
1. Open the Stories screen like the above mentioned steps, and swipe down to the Publisher Story you wish to unsubscribe from the Stories.
2. Press and hold on that Story.
3. From the pop up, Tap on ‘Subscribed’ and see that the ✔️ will change to a little bookmark symbol which indicates that you are no longer subscribed to that Story.
The best thing about Discovery is that if you're concerned about the content that currently appears in a specific Discover Edition,you can always let them know. Make sure to specify the name of the Discover channel and describe the issue in detail, so that they will able to address issue.
This post originally published on 11th March, 2015 and updated on July 16, 2017.
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